Skill Sets

Project Management:

  • I managed the digital launch for city-wide programs such as the City’s family ambassador (Dora, Curious George and Waldo) along with the marketing teams. These projects required working with external licensing teams to ensure the “voice” of each character was maintained, and that all business units (development, marketing, creative and editorial) were aligned in terms of content development and delivery schedules.
  • I have managed both Broadway Week and Off-Broadway Week, working in partnership with marketing to coordinate ticket sales with Schubert and Nederlander theaters.
  • The team at NYCgo works with Basecamp, and is exploring other project management tools such as Slack and Teamwork to coordinate projects and launch plans across the various business units: Creative, Marketing, Membership, Editorial, Photo/Video, Press and Legal.

Production:

  • I Work with the analytics manager and marketing team to establish tracking requirements for a given program using both Omniture and Google Analytics. After programs sunset, I also write post-mortems to ensure that we improve the process for any challenges that arose in the previous program.
  • I coordinate deliverables for the creative team, and gather approvals across departments, for all digital projects
  • I handle updates in the CMS (Expression Engine) to promote marketing programs and update sections for the Membership side of the organization.
  • Until recently, I produced all emails sent through Exact Target for the entire company (for both B2C and B2B). The frequency was about 20 emails per month. We now have a dedicated Email Producer who handles the work.
  • I make updates to the mobile site.

Production Tools:

  • HTML, CSS, Digital publishing
  • Social Media platforms: Facebook, Twitter, Instagram, Pinterest, Tumblr
  • Analytics: Google Analytics, Omniture, Simply Measured
  • The Adobe Suite
  • Sublime, TextWrangler, Dreamweaver
  • Audio editing: Pro Tools, Soundbooth, Audacity
  • Video editing: Final Cut Pro, exposure to Avid
  • Web site design
  • Illustration
  • CSS
  • Photography
  • Audio interviewing, editing and recording
  • Soundslides for audio slide shows
  • Podcast editing and production
  • CMS: Both enterprise (Large Newspaper sites) and small, open source (WordPress)
  • Editorial direction

Work with outside venders:

  • Broadway & Off-Broadway Week: We work with theater organizations such the Broadway League, Off-Broadway League, Schubert, Nederlander, Ticketmaster, Telecharge, and AARP.
  • Hotels: We partner with Booking.com.
  • Restaurant Week: We work with OpenTable.
  • We have a mobile site that we maintain through an external vender.